A few months ago it came out that Blackberry was voted the coolest brand in South Africa, which is pretty surprising because everything seems to be about Android vs. iOS. It seems that the reason is because people love BBM, the proprietary Blackbery messaging service. Now it turns out that other operators and manufacturers in Africa are looking to do the same by incorporating their own messaging services: http://www.balancingact-africa.com/news/en/issue-no-568
Is this a fad or a long-term trend? What does it mean for apps that rely on SMS? Is it happening outside of Africa?